Brand identity

One ring, with an engine at its heart

The Amaaly mark is a ring of eight segments turning around a solid core, shaded from navy to mint. The segments are the system's modules, the core is the single database that joins them, and the curved gaps are motion that never stops. One mark for one promise: a single system, strong inside and simple outside.

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Meaning

Every part of the mark carries an Amaaly promise

Nothing is decoration: each part stands for something we commit to.

Eight segments, one ring

Each segment is a module: accounting, sales and invoicing, inventory, HR and workflows. Working together, they close the circle.

“One system, not a set of systems”

A solid core

One database and one engine that every module turns around: an invoice creates its own journal entry, and every report reads from everything.

“Everything your company needs, in one place”

Curved gaps mean motion

The curve turns the ring into an engine that spins counter-clockwise: the direction Arabic reads, and the way progress fills in an Arabic interface.

“The power of big systems” · “Boost efficiency”

Built on fixed measurements

Radii, gaps and angles are set by numbers, not by eye, so the mark is identical at any size and on any output, the way financial statements follow rules rather than guesswork.

“A software house with an accountant's mind”

Simple in one colour, deep in gradient

In one colour the shape stays clear on thermal printers, stamps and fax; in eight shades it shows its depth. It is the same shape either way.

“Easy on the front, deep behind”

Mueen lives in the core

When the AI assistant works, the ring rests and the core pulses. Mueen needs no logo of its own: it is Amaaly's core, thinking.

“Mueen makes your data speak”

Construction

A mark drawn with numbers

The unit (u) is 1% of the mark's width. The measurements hold at every size from 32 px up; below that, the small-size version takes over.

Outer diameter94u (R = 47)
Ring opening54u (r = 27)
Core diameter21u (c = 10.5)
Gap width3.4u, constant along the gap
Gap sweep24 degrees from the inner to the outer edge
Corner radius1.6u, matching the rounded corners of the interface
Clear spaceOne core diameter (21u) on every side, kept free of text and objects
Minimum sizeMark: 16 px (small version) or 6 mm in print. Horizontal lockup: 120 px or 30 mm
ColoursEight shades derived from the four brand colours
The clear space around the lockup equals one core diameter
Typography

Two typefaces for everything

The same two typefaces run through the mark, the product, the website and the reports, so Amaaly reads with one voice everywhere.

أنظمة أعمالي

Tajawal

For Arabic: headings at weight 800, text at 400 and 500.

Amaaly Systems 0123456789

Roboto

For English and figures: weights 400, 500 and 700.

Lockups

A lockup for every space

Arabic first: in Arabic content the mark sits on the right with the name after it, and the English lockup mirrors it. The name is outlined from the brand typefaces, so it renders the same on every device and press.

Primary lockup

On white
On navy
In dark mode

English, stacked and mark only

English
Stacked: covers and sign-in
Mark only

One colour

Navy: stamps and embroidery
White: engraving and glass
Black: thermal print and fax
Colour

Four colours, eight shades

The four colours are the product's own, and the ring's eight shades step evenly between them, flowing without grey tones or jumps. Click any colour to copy it.

Ring shades on light backgrounds

Ring shades on dark backgrounds

On dark backgrounds the head of the ring turns white, the highest contrast, then steps towards blue. For print, the files are vector and are converted to print colours at the press, with a colour proof before approval.

Sizes

A mark that adapts to its size

Below 32 px the gaps widen, the core grows and the opening narrows, so all eight segments stay readable down to a 16 px browser icon.

128px
64px
48px
Full32px
24px
Small16px
App icon

App and browser icon

A navy tile with 22.5% rounded corners, the phone icon standard, carrying the mark in its dark-background colours. Exported at 512, 192, 180, 48, 32 and 16.

Motion

The mark is the loader

Because the ring is made of parts, it moves without adding anything. Six states cover what the product needs, and all of them respect the device's reduce-motion setting.

Loading…

A short wait

The ring turns while the core holds still: the modules at work, the engine in place. It sits inside the product's loading pill.

First load

The segments light up in turn, as if the system were gathering its modules: for the first sign-in, switching company and opening heavy reports.

Importing a bank statement

Known progress

The ring fills counter-clockwise and the number takes the core's place: for imports, uploads and closing periods.

Mueen is analysing your data…

Mueen is thinking

The ring rests and the core pulses. The state belongs to the AI assistant alone, so it is recognisable at a glance.

Saving…

A button at work

A version in the button's text colour prevents double clicks and shows that the request is running.

No data yet

An empty list

The mark in a faint border colour instead of a generic icon, so the identity stays present even when there is nothing to show.

Reports and documents

On customer documents, the customer's logo comes first

Reports and invoices carry the customer's own logo at the top. Amaaly's identity shows in the details: the gradient rule under the header, the segmented KPI gauges and the ring shades in charts.

Illustration with sample data

Colour in charts

Ring shades are for ordered amounts only, such as receivables ageing or heat maps: darker means larger or older. Independent categories need a separate palette, and success and warning colours keep their meaning.

The segmented KPI gauge

The ring fills counter-clockwise to the exact value, and its eight segments give a quick reading: each one is an eighth of the target.

Usage rules

How to use the mark

Short rules that keep the mark clear and consistent everywhere.

  • Use only the original files from the logo pack: never redraw the mark or retype the name.
  • Keep a clear space of one core diameter on every side.
  • Never go below 120 px for the lockup or 16 px for the mark (small version).
  • Place it on white, navy, dark or light mint, using the version made for that background.
  • For one-colour printing (stamps, thermal printers, fax) use the one-colour version.
  • Use the Arabic lockup for Arabic content and the English lockup for English content.
  • On customer documents, only the customer's logo appears in the header.
  • Ring shades are for ordered data and progress only, never for decoration.

Six mistakes that break the mark

Reordering the coloursThe gradient starts with navy at the top right

Rotating the markThe gradient always starts at the top

Removing the coreThe core is what “one system” means

Shadows and effectsNo shadow, glow or bevel

StretchingThe mark is always round

Busy backgroundsUse a flat brand colour or white